From a supply to a demand-driven value chain: a transformation strategy to achieve a best-in-class customer service level. Issue 2 (14th February 2011)

• Record Type: Journal Article
• Authors: Freitas, Junior; Lopes, Tiago; Barreiros, Flavio; Bremer, Carlos
• Is Part Of: International journal of logistics systems and management. Volume 8:Issue 2(2011)
• Page Start: 233
• Page End: 246
• Publication Date: 2011-02-14
• Subjects: SCM -- supply chain management -- customer service levels -- demand management -- value chain -- transformation strategy -- food industry -- advanced planning; Business logistics -- Periodicals; 658.5005
• Languages: English
• ISSNs: 1742-7967

Abstract

Perdigao is one of the world's greatest food industries dedicated to raising, producing and slaughtering poultry and pork and derivates. The complex value chain until 2003 was a traditional supply-driven, presenting an important opportunity to propose an innovative way to drive its value chain to achieve a best-in-class service level. This case describes the 3-year transformation strategy and process highlights: the proposition to change a traditional supply-driven into a demand-driven value chain; the transformation methodology; the comprehensive use of supply and demand management concepts as well as one of the most complete uses of an advanced planning tool system.