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HARVARD Citation
Dawes, J. et al. (2017). Does Double Jeopardy apply using average spend per buyer as the loyalty metric?. Australasian marketing journal. 25 (4), pp. 261-268. [Online].
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Dawes, J. et al. (2017). Does Double Jeopardy apply using average spend per buyer as the loyalty metric?. Australasian marketing journal. 25 (4), pp. 261-268. [Online].