Connecting real learning with social media ROI. Issue 1 (9th May 2016)

• Record Type: Journal Article
• Authors: Crumpton, Michael A.; White, Philip B.
• Is Part Of: Bottom line. Volume 29:Issue 1(2016)
• Page Start: 2
• Page End: 11
• Publication Date: 2016-05-09
• Subjects: Social media -- Learning -- Value -- ROI -- Curriculum -- Graduate student; Library finance -- Periodicals; Libraries -- Economic aspects -- Periodicals; 025.11
• DOI: 10.1108/BL-10-2015-0020
• Languages: English
• ISSNs: 0888-045X

Abstract

Abstract : Purpose: This case study aims to outline the activities related to a project to create a foundation for the libraries' social media activities and determine return on investment and value added for the efforts. Design/methodology/approach: This case study describes the actions taken and the information tracked in establishing social media presence with recommendation for a sustainable program. Findings: Social media adds value to libraries' organizational personality, but it also incurs cost and effort that should be strategically managed. Originality/value: This case study was conducted in the authors' home institution.