Cite
HARVARD Citation
Griffith, D. et al. (2017). Understanding the Importance of the Length of Global Product Rollout: An Examination in the Motion Picture Industry. Journal of international marketing. 25 (4), pp. 50-69. [Online].
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Griffith, D. et al. (2017). Understanding the Importance of the Length of Global Product Rollout: An Examination in the Motion Picture Industry. Journal of international marketing. 25 (4), pp. 50-69. [Online].