Young technology ventures in Europe: aspects of market orientation and entrepreneurial orientation. (5th July 2007)

• Record Type: Journal Article
• Authors: Roskos, Stefan; Klandt, Heinz
• Is Part Of: International journal of entrepreneurship and small business. Volume 4:Number 5(2007)
• Page Start: 543
• Page End: 563
• Publication Date: 2007-07-05
• Subjects: entrepreneurial orientation -- entrepreneurship -- market orientation -- new technology-based firms -- NTBF -- new ventures -- Europe -- Israel -- proactiveness -- risk taking -- competitive aggressiveness -- innovation -- intelligence generation -- intelligence dissemination -- wireless applications; Entrepreneurship -- Periodicals; Small business -- Management -- Periodicals; 658.42105
• Languages: English
• ISSNs: 1476-1297

Abstract

The constructs of market orientation and entrepreneurial orientation have been researched over the last decade. Critics increasingly demand the simultaneous testing of several orientations. An online single-industry study investigated the constructs on a factor, dimensional and full measurement level as well as clarified the interconstruct relation. Using reviewed measures from the works of Kohli et al. (1993), as well as Covin and Slevin (1986; 1991) and Lumpkin and Dess (1996), a total of 282 wireless application developers in Europe and Israel were surveyed. It can be concluded that entrepreneurial orientation is a multidimensional construct comprising four distinct constructs: Proactiveness, Risk Taking, Competitive Aggressiveness, and Innovativeness of the Company. Market orientation was found to be a unidimensional construct comprising five distinct dimensions: Intelligence Generation on Macro Environment, Intelligence Generation on Micro Environment, Intelligence Generation on Customers, Intelligence Dissemination and Responsiveness.