Increasing entrepreneurial intention: effective entrepreneurship course characteristics. (1st January 2011)

• Record Type: Journal Article
• Authors: Mueller, Susan
• Is Part Of: International journal of entrepreneurship and small business. Volume 13:Number 1(2011)
• Page Start: 55
• Page End: 74
• Publication Date: 2011-01-01
• Subjects: entrepreneurial intention -- effectiveness -- entrepreneurship -- course characteristics -- pedagogy -- theory of planned behaviour -- attitudes -- subjective norms -- behavioural control -- entrepreneurship education; Entrepreneurship -- Periodicals; Small business -- Management -- Periodicals; 658.42105
• Languages: English
• ISSNs: 1476-1297

Abstract

Ajzen's model of planned behaviour was used to measure the impact of specific entrepreneurship course characteristics on entrepreneurial intention. Course characteristics with a hypothesised positive influence on entrepreneurial intention were identified through literature research and an exploratory study. The hypotheses were tested with a quantitative study which was designed as an ex ante/ex post measurement. Course elements such as business planning activities, role models, student-oriented teaching and feedback processes are efficient components to increase entrepreneurial intention through its antecedents.