Enhancing knowledge transfer in tourism: An Elaboration Likelihood Model approach. (December 2018)
- Record Type:
- Journal Article
- Title:
- Enhancing knowledge transfer in tourism: An Elaboration Likelihood Model approach. (December 2018)
- Main Title:
- Enhancing knowledge transfer in tourism: An Elaboration Likelihood Model approach
- Authors:
- Hardy, Anne
Vorobjovas-Pinta, Oskaras
Eccleston, Richard - Abstract:
- Abstract: It has been widely recognised that knowledge transfer between tourism academics and the tourism industry is inefficient and ineffective. This research responds to this challenge by applying the Elaboration Likelihood Model (ELM) as a framework to guide the design of knowledge transfer in tourism, from the early design of research through to the delivery of the data. The ELM model posits that messages can influence behaviour via both peripheral and central cues, yet surprisingly has scarcely been applied to knowledge transfer literature. The paper argues that new technology enables innovative, usable and credible visualisation of tourism data, thus maximising the opportunity to apply principles of ELM and ultimately the transfer of knowledge to an array of tourism stakeholders from different backgrounds. In doing so, it presents an opportunity to depart from traditional reporting formats, and as such, enhances the uptake of academic tourism research by the tourism industry.
- Is Part Of:
- Journal of hospitality and tourism management. Volume 37(2018)
- Journal:
- Journal of hospitality and tourism management
- Issue:
- Volume 37(2018)
- Issue Display:
- Volume 37, Issue 2018 (2018)
- Year:
- 2018
- Volume:
- 37
- Issue:
- 2018
- Issue Sort Value:
- 2018-0037-2018-0000
- Page Start:
- 33
- Page End:
- 41
- Publication Date:
- 2018-12
- Subjects:
- Knowledge transfer -- Elaboration Likelihood Model (ELM) -- Action research -- Tourism
Hospitality industry -- Management -- Periodicals
Tourism -- Management -- Periodicals
Hospitality industry -- Australia -- Management -- Periodicals
Tourism -- Australia -- Management -- Periodicals
Hospitality industry -- Management
Tourism -- Management
Australia
Electronic journals
Periodicals
338.4791068 - Journal URLs:
- http://search.ebscohost.com/direct.asp?authtype=cookie, ip, url, athens&db=hjh&jid=%22RKJ%22&scope=site ↗
http://infotrac.galegroup.com/itw/infomark/1/1/1/purl=rc18_ITOF_0__jn+%22Journal+of+Hospitality+and+Tourism+Management%22 ↗
http://www.sciencedirect.com/science/journal/14476770 ↗
http://www.sciencedirect.com/ ↗ - DOI:
- 10.1016/j.jhtm.2018.09.002 ↗
- Languages:
- English
- ISSNs:
- 1447-6770
- Deposit Type:
- Legaldeposit
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