Big data reduction framework for value creation in sustainable enterprises. Issue 6 (December 2016)

• Record Type: Journal Article
• Authors: Rehman, Muhammad Habib ur; Chang, Victor; Batool, Aisha; Wah, Teh Ying
• Is Part Of: International journal of information management. Volume 36:Issue 6(2016:Dec.)Part A
• Page Start: 917
• Page End: 928
• Publication Date: 2016-12
• Subjects: Sustainable enterprises -- Value creation -- Big data analytics -- Data reduction -- Business model; Social sciences -- Information services -- Periodicals; Social sciences -- Research -- Periodicals; Information science -- Periodicals; Management information systems -- Periodicals; Knowledge management -- Periodicals; Sciences sociales -- Documentation, Services de -- Périodiques; Sciences sociales -- Recherche -- Périodiques; Sciences de l'information -- Périodiques; Systèmes d'information de gestion -- Périodiques; Information science; Management information systems; Social sciences -- Information services; Social sciences -- Research; Periodicals; Electronic journals; 025.52068
• DOI: 10.1016/j.ijinfomgt.2016.05.013
• Languages: English
• ISSNs: 0268-4012

Abstract

Abstract: Value creation is a major sustainability factor for enterprises, in addition to profit maximization and revenue generation. Modern enterprises collect big data from various inbound and outbound data sources. The inbound data sources handle data generated from the results of business operations, such as manufacturing, supply chain management, marketing, and human resource management, among others. Outbound data sources handle customer-generated data which are acquired directly or indirectly from customers, market analysis, surveys, product reviews, and transactional histories. However, cloud service utilization costs increase because of big data analytics and value creation activities for enterprises and customers. This article presents a novel concept of big data reduction at the customer end in which early data reduction operations are performed to achieve multiple objectives, such as (a) lowering the service utilization cost, (b) enhancing the trust between customers and enterprises, (c) preserving privacy of customers, (d) enabling secure data sharing, and (e) delegating data sharing control to customers. We also propose a framework for early data reduction at customer end and present a business model for end-to-end data reduction in enterprise applications. The article further presents a business model canvas and maps the future application areas with its nine components. Finally, the article discusses the technology adoption challenges for value creation through big data reduction in enterprise applications.