Cite
HARVARD Citation
Harding, L. et al. (2017). Brand Advertising in an Access–Ownership World: How Marketing Channels Impact Message Persuasiveness. Journal of marketing channels. 24 (1), pp. 51-72. [Online].
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Harding, L. et al. (2017). Brand Advertising in an Access–Ownership World: How Marketing Channels Impact Message Persuasiveness. Journal of marketing channels. 24 (1), pp. 51-72. [Online].