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HARVARD Citation
Scheinbaum, A. et al. (2018). Customer centricity and guanxi prevalence as social capital: a study of international business relationships. Journal of business & industrial marketing. 33 (8), pp. 1209-1220. [Online].
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Scheinbaum, A. et al. (2018). Customer centricity and guanxi prevalence as social capital: a study of international business relationships. Journal of business & industrial marketing. 33 (8), pp. 1209-1220. [Online].