Cite
HARVARD Citation
Sharma, A. et al. (2018). Investigating the Influence of Characteristics of the New Product Introduction Process on Firm Value: The Case of the Pharmaceutical Industry. Journal of marketing. pp. 66-85. [Online].
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Sharma, A. et al. (2018). Investigating the Influence of Characteristics of the New Product Introduction Process on Firm Value: The Case of the Pharmaceutical Industry. Journal of marketing. pp. 66-85. [Online].