Cite
HARVARD Citation
Jia, H. et al. (2018). Do Consumers Always Spend more when Coupon Face Value is Larger? The Inverted U-Shaped Effect of Coupon Face Value on Consumer Spending Level. Journal of marketing. pp. 70-85. [Online].
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Jia, H. et al. (2018). Do Consumers Always Spend more when Coupon Face Value is Larger? The Inverted U-Shaped Effect of Coupon Face Value on Consumer Spending Level. Journal of marketing. pp. 70-85. [Online].