Cite
HARVARD Citation
Putnam-Farr, E. et al. (2016). "Yes/No/Not Right Now": Yes/No Response Formats Can Increase Response Rates Even in Non-Forced-Choice Settings. JMR, Journal of marketing research. pp. 424-432. [Online].
This is an interim version of our Electronic Legal Deposit Catalogue-eJournals and eBooks while we continue to recover from a cyber-attack.
Putnam-Farr, E. et al. (2016). "Yes/No/Not Right Now": Yes/No Response Formats Can Increase Response Rates Even in Non-Forced-Choice Settings. JMR, Journal of marketing research. pp. 424-432. [Online].