Cite
HARVARD Citation
Tsai, Y. et al. (2015). What's in a Brand Name? Assessing the Impact of Rebranding in the Hospitality Industry. JMR, Journal of marketing research. pp. 865-878. [Online].
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Tsai, Y. et al. (2015). What's in a Brand Name? Assessing the Impact of Rebranding in the Hospitality Industry. JMR, Journal of marketing research. pp. 865-878. [Online].