Preferred Image of Women on Indian Television: A Move from Classic Stereotypes. Issue 1 (June 2018)

• Record Type: Journal Article
• Authors: Sandhu, Namrata
• Is Part Of: Antyajaa. Volume 3:Issue 1(2018)
• Page Start: 119
• Page End: 136
• Publication Date: 2018-06
• Subjects: Women -- television -- stereotype -- India -- semantic differential scale; Women -- Developing countries -- Periodicals; Girls -- Developing countries -- Periodicals; Feminism -- Developing countries -- Periodicals; Marginality, Social -- India -- Periodicals; Marginality, Social -- Developing countries -- Periodicals; Social change -- Developing countries -- Periodicals; Social change -- India -- Periodicals; Women; Girls; Feminism; Marginality, Social; Social change; India; Developing counries; Periodicals; 305.40971724
• DOI: 10.1177/2455632718778395
• Languages: English
• ISSNs: 2455-6327

Abstract

This article seeks to suggest that televised portrayals of women should do justice to the evolving image of the present-day woman in India. Such portrayals will not only address the expectations of the audience but also serve desirable social (towards gender equity) and commercial ends.