A review of counterfeiting research on demand side: Analyzing prior progress and identifying future directions. (5th October 2018)

• Record Type: Journal Article
• Authors: Baruönü Latif, Özge; Kaytaz Yiğit, Melis; Kirezli, Özge
• Is Part Of: Journal of world intellectual property. Volume 21:Number 5/6(2018)
• Page Start: 458
• Page End: 480
• Publication Date: 2018-10-05
• Subjects: counterfeited branded product -- counterfeited luxury brands -- counterfeiting -- fake; Intellectual property (International law) -- Periodicals; Copyright, International -- Periodicals; Patents (International law) -- Periodicals; 346.048
• DOI: 10.1111/jwip.12115
• Languages: English
• ISSNs: 1422-2213

Abstract

Abstract : Though its recent popularity on consumer preferences and academic environment, history of counterfeiting dates back to Romans. Such an ancient term has led researchers of this study to illuminate the existing body of research on counterfeiting through a content analysis; and identify theoretical gaps and opportunities for further research from marketing perspective. Based on these objectives, the structure of the study is as follows. The first section of the article provides some background information on counterfeiting and following sections present the research methodology as well as report the main findings of 65 articles published through last 37 years. The present study provides a valuable systematic review and suggestions for further research to the researchers interested in the motivations of counterfeit consumption.