Is movie success a judgment device? When more is not better. Issue 12 (17th October 2018)
- Record Type:
- Journal Article
- Title:
- Is movie success a judgment device? When more is not better. Issue 12 (17th October 2018)
- Main Title:
- Is movie success a judgment device? When more is not better
- Authors:
- Addis, Michela
Holbrook, Morris B. - Abstract:
- Abstract: The purpose of this study is to investigate the relative impact, if any, of three main aspects of movie success (Simonton, 2009)—namely, reviewers' ratings, opening box office, and Oscar nominations—as market cues that might influence consumers' subsequent evaluative assessments. Based on public real‐world data, via path analysis on longitudinal observations for motion pictures released in two different years, Studies 1 and 2 test and compare the impacts of these key success criteria and their interactions. Measures of the relevant variables were gathered over time and statistically controlled for typical objective movie features available in the market at the beginning of any motion‐picture life cycle. Findings show that only reviewers' ratings have an impact on consumers' quality judgments, whereas opening box office and Oscar nominations have neither a main nor an interaction effect. Thus, they do not act as judgment devices.
- Is Part Of:
- Psychology & marketing. Volume 35:Issue 12(2018)
- Journal:
- Psychology & marketing
- Issue:
- Volume 35:Issue 12(2018)
- Issue Display:
- Volume 35, Issue 12 (2018)
- Year:
- 2018
- Volume:
- 35
- Issue:
- 12
- Issue Sort Value:
- 2018-0035-0012-0000
- Page Start:
- 881
- Page End:
- 890
- Publication Date:
- 2018-10-17
- Subjects:
- judgment devices -- market cues -- movie success -- Oscars -- quality perceptions
Marketing -- Psychological aspects -- Periodicals
Motivation research (Marketing) -- Periodicals
Marketing -- Aspect psychologique -- Périodiques
Motivation, Études de (Marketing) -- Périodiques
658.80019 - Journal URLs:
- http://onlinelibrary.wiley.com/ ↗
- DOI:
- 10.1002/mar.21141 ↗
- Languages:
- English
- ISSNs:
- 0742-6046
- Deposit Type:
- Legaldeposit
- View Content:
- Available online (eLD content is only available in our Reading Rooms) ↗
- Physical Locations:
- British Library DSC - 6946.535340
British Library DSC - BLDSS-3PM
British Library HMNTS - ELD Digital store - Ingest File:
- 8491.xml