Consumer purchasing behaviour and e-commerce adoption factors. (21st July 2009)

• Record Type: Journal Article
• Authors: Mahmood, M. Adam; Mukhopadhyay, Somnath; Joseph, Jimmie L.
• Is Part Of: International journal of electronic business. Volume 7:Number 4(2009)
• Page Start: 348
• Page End: 370
• Publication Date: 2009-07-21
• Subjects: internet purchasing -- Ajzen -- theory of planned behaviour -- Keeney -- customer value -- semi-based analysis -- value-focused thinking -- electronic trading -- e-commerce -- electronic commerce -- consumer behaviour -- purchasing behaviour -- customer attitudes -- structural equation modelling -- SEM; Electronic commerce -- Periodicals; 658.05467805
• Languages: English
• ISSNs: 1470-6067

Abstract

The present research draws on Ajzen's theory of planned behaviour and extends Keeney's work on understanding internet purchasing behaviour. This study uses SEM-based analysis to provide a rich set of contexts to understand e-commerce while building upon earlier analysis of customers' attitude and behaviour toward internet purchasing. Earlier approaches have emphasised the needs for decision makers to know more about what customers fundamentally value and need in order to make informed decisions about the products and services to be offered on the internet. The development of SEM-based theoretical and empirical analyses in this study has research and practical implications.