The role of e-malls in B2C e-commerce: a classification framework and the comparison between Italian and US cases. (1st September 2004)

• Record Type: Journal Article
• Authors: Balocco, Raffaello; Rangone, Andrea; Cardano, Paolo; Valacca, Rodolfo
• Is Part Of: International journal of electronic business. Volume 2:Number 2(2004)
• Page Start: 142
• Page End: 156
• Publication Date: 2004-09-01
• Subjects: electronic commerce -- e-commerce -- e-business -- business to consumer -- B2C -- e-malls -- strategic framework -- Italian market -- Italy -- United States; Electronic commerce -- Periodicals; 658.05467805
• Languages: English
• ISSNs: 1470-6067

Abstract

In recent years, e-malls have played an important role in the B2C e-commerce landscape. Nevertheless, little attention has been paid in academic and professional literature to the analysis of this e-commerce model. The goal of the paper is to provide a detailed picture of the e-mall landscape in Italy, to propose a classification framework to define the essence of the different e-mall business models and to carry out a benchmark analysis with best practices in the USA to highlight the main differences between the Italian and the American markets.