Visualisation techniques and its uses in representation of web usage patterns: a survey. (1st January 2014)

• Record Type: Journal Article
• Authors: Jain, Ratnesh Kumar
• Is Part Of: International journal of data mining, modelling and management. Volume 6:Number 1(2014)
• Page Start: 83
• Page End: 106
• Publication Date: 2014-01-01
• Subjects: web usage mining -- visualisation technique -- human aspects; Data mining -- Periodicals; Information science -- Periodicals; Databases -- Periodicals; 005.7
• Languages: English
• ISSNs: 1759-1163

Abstract

Web usage mining, the analysis of user navigation paths through websites, is a common technique for evaluating site designs or adaptive websites. Web usage mining results in usage patterns which can help website designers, analysts and business executives in proactive decision making. Different visualisation techniques are used to represent mined patterns so that it can be easily understood by the executives. It is found that the visualisation can significantly increase the quality and usefulness of web log mining results. In this paper, we tried to find out how many different visualisation techniques are utilised for web usage mining.