A method to implement effective My-page service system using three-dimensional vectors. (22nd June 2009)

• Record Type: Journal Article
• Authors: Kessoku, Masayuki; Tsuda, Kazuhiko; Atlam, El-Sayed; Morita, Kazuhiro; Fuketa, Masao; Aoe, Jun-ichi
• Is Part Of: International journal of computer applications technology. Volume 35:Number 2-4(2009)
• Page Start: 262
• Page End: 270
• Publication Date: 2009-06-22
• Subjects: customer preferences -- time progress -- My-page -- 3D vectors -- CRM -- customer relationship management -- one-to-one marketing -- internet service providers -- ISPs -- market information -- market trends -- MPEG -- recommendations -- recommender systems; Technology -- Data processing -- Periodicals; 620.00285
• Languages: English
• ISSNs: 0952-8091

Abstract

This paper proposes a method to construct My-page, which is an effective one-to-one-marketing method for internet service providers. In conventional methods, customer preference and market information are managed with two-dimensional vectors of customer and preference category axes. In this proposed method, we add time axis to make it three-dimensional vectors in order to manage the preference transitions and the market trends. One of the problems of three-dimensional vectors is its huge volume of information. In order to solve this problem, the three-dimensional vector was compressed using the MPEG algorithm. As a result, the amount of data could be compressed to less than 5%, and the problem was solved. Furthermore, we have found a few trend leaders in the groups, which confirm that there is a possibility to make appropriate recommendations to the other group member based on the transitions of the trend leaders.