MarService: multiattribute utility recommendation for e-markets. (11th December 2008)
- Record Type:
- Journal Article
- Title:
- MarService: multiattribute utility recommendation for e-markets. (11th December 2008)
- Main Title:
- MarService: multiattribute utility recommendation for e-markets
- Authors:
- Manouselis, Nikos
Costopoulou, Constantina - Abstract:
- Recommender systems are deployed in electronic commerce (e-commerce) settings to help customers find products according to their preferences. Product recommendations may help buyers to save time by helping them choose from a variety of options. Recommendations that take into account the multiple attributes affecting a potential buyer's decision can be particularly useful in the context of Business-to-Consumer (B2C) electronic markets (e-markets). Nevertheless, multiattribute recommender systems are usually more sophisticated than single-attribute ones, and their implementation may prove complex to e-market system developers. This paper presents the design, development and evaluation of marService, a product recommendation service that is based on Multi-Attribute Utility Theory (MAUT). This approach studies the application of marService for providing wine recommendations in an existing e-market and presents the results of a simulation experiment. Using an appropriate simulation environment, the evaluation of several design options for a set of algorithms for multiattribute utility recommendation has taken place, on two synthetic data sets for wine evaluations. Based on the experience from this experiment, some general suggestions that may prove useful to e-market developers wishing to implement a marService are also provided.
- Is Part Of:
- International journal of computer applications technology. Volume 33:Number 2/3(2008)
- Journal:
- International journal of computer applications technology
- Issue:
- Volume 33:Number 2/3(2008)
- Issue Display:
- Volume 33, Issue 2/3 (2008)
- Year:
- 2008
- Volume:
- 33
- Issue:
- 2/3
- Issue Sort Value:
- 2008-0033-NaN-0000
- Page Start:
- 176
- Page End:
- 189
- Publication Date:
- 2008-12-11
- Subjects:
- recommender systems -- e-markets -- MAUT -- multi-attribute utility theory -- electronic commerce -- e-commerce -- electronic markets -- business-to-consumer -- B2C -- multi-attribute recommendations -- product recommendation -- wine recommendations -- simulation -- wine evaluation
Technology -- Data processing -- Periodicals
620.00285 - Journal URLs:
- http://www.inderscience.com/jhome.php?jcode=ijcat ↗
http://www.inderscience.com/ ↗ - Languages:
- English
- ISSNs:
- 0952-8091
- Deposit Type:
- Legaldeposit
- View Content:
- Available online (eLD content is only available in our Reading Rooms) ↗
- Physical Locations:
- British Library DSC - BLDSS-3PM
British Library HMNTS - ELD Digital store - Ingest File:
- 8369.xml