Cite
HARVARD Citation
Dwivedi, A. et al. (2015). Celebrity endorsement, self-brand connection and consumer-based brand equity. Journal of product & brand management. 24 (5), pp. 449-461. [Online].
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Dwivedi, A. et al. (2015). Celebrity endorsement, self-brand connection and consumer-based brand equity. Journal of product & brand management. 24 (5), pp. 449-461. [Online].