Virtue ethics, CSR and "corporate citizenship". Issue 2 (29th April 2014)

• Record Type: Journal Article
• Authors: Mackey, Steve
• Is Part Of: Journal of communication management. Volume 18:Issue 2(2014)
• Page Start: 131
• Page End: 145
• Publication Date: 2014-04-29
• Subjects: Corporate social responsibility -- Corporate citizenship -- Virtue ethics -- Alasdair MacIntyre -- Communitarianism; Communication in management -- Periodicals; Communication in marketing -- Periodicals; Business communication -- Periodicals; 658.45
• DOI: 10.1108/JCOM-11-2012-0084
• Languages: English
• ISSNs: 1363-254X

Abstract

Abstract : Purpose: – The purpose of this paper is to critiques corporate public relations from the perspective of philosopher Alasdair MacIntyre. Design/methodology/approach: – It uses an essay format. Findings: – The essay is critical of proposed "communitarian-style" initiatives to take advantage of what are referred to by some public relations theorists as "consumer communities". Social implications: – The essay details a more appropriate ethical approach to public relations by corporations. Originality/value: – This is the most extensive application of MacIntyre's ideas to public relations.