B2C e-commerce: the Italian market. (2nd November 2004)

• Record Type: Journal Article
• Authors: Bertele, Umberto; Balocco, Raffaello; Gandini, Isabella; Rangone, Andrea
• Is Part Of: International journal of business performance management. Volume 4:Number 2/4(2002)
• Page Start: 182
• Page End: 201
• Publication Date: 2004-11-02
• Subjects: e-commerce -- B2C -- performance -- business models; Industrial management -- Periodicals; 658.005
• Languages: English
• ISSNs: 1368-4892

Abstract

This article deals with the Italian B2C e-commerce market and serves two purposes. Firstly, the evolution of the business is described by reference to the principal results of a study carried out by an observatory of B2C electronic commerce in Italy promoted by the Associazione Impresa Politecnico, Idc Italia and The Boston Consulting Group [1]. Secondly, the main business models currently found in Italy are analysed with the help of some important cases.