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HARVARD Citation
Mohiuddin, K. et al. (2016). A conceptual framework of cool for social marketing. Journal of social marketing. 6 (2), pp. 121-143. [Online].
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Mohiuddin, K. et al. (2016). A conceptual framework of cool for social marketing. Journal of social marketing. 6 (2), pp. 121-143. [Online].