Putting the world in the world wide web: the globalisation of the internet. (1st December 2006)
- Record Type:
- Journal Article
- Title:
- Putting the world in the world wide web: the globalisation of the internet. (1st December 2006)
- Main Title:
- Putting the world in the world wide web: the globalisation of the internet
- Authors:
- Shea, Timothy
Ariguzo, Godwin
White, D. Steven - Abstract:
- Without question, the first decade of the internet as a mass communications platform belonged to the USA. US universities, businesses and users dominated the online landscape to the point that English became the language of choice of the world wide web. However, as internet technology and access diffuses to more countries, will US dominance of the internet continue? The authors argue that one tipping point has already occurred – the majority of users on the internet today are non-native English speakers. The next tipping point, not too far away, is when non-native English speakers conduct the majority of e-commerce. The paper discusses internet usage trends, including language, diffusion models and the challenges facing businesses figuring out when and how to effectively compete in the trillion dollar e-commerce marketplace. This paper concludes with research opportunities.
- Is Part Of:
- International journal of business information systems. Volume 2:Number 1(2007)
- Journal:
- International journal of business information systems
- Issue:
- Volume 2:Number 1(2007)
- Issue Display:
- Volume 2, Issue 1 (2007)
- Year:
- 2007
- Volume:
- 2
- Issue:
- 1
- Issue Sort Value:
- 2007-0002-0001-0000
- Page Start:
- 75
- Page End:
- 98
- Publication Date:
- 2006-12-01
- Subjects:
- e-commerce -- electronic commerce -- diffusion models -- international business -- global IT -- information technology -- digital divide -- economic development -- information systems -- globalisation -- internet usage -- world wide web -- www
Information storage and retrieval systems -- Business -- Periodicals
Business -- Data processing -- Periodicals
Management information systems -- Periodicals
System design -- Periodicals
System analysis -- Periodicals
651.8 - Journal URLs:
- http://www.inderscience.com/jhome.php?jcode=ijbis ↗
http://www.inderscience.com/ ↗ - Languages:
- English
- ISSNs:
- 1746-0972
- Deposit Type:
- Legaldeposit
- View Content:
- Available online (eLD content is only available in our Reading Rooms) ↗
- Physical Locations:
- British Library DSC - BLDSS-3PM
British Library HMNTS - ELD Digital store - Ingest File:
- 8304.xml