Exploring the competitive and quality potentials of internet radio. (11th January 2006)

• Record Type: Journal Article
• Authors: Gartley, William; Smith, Alan D.
• Is Part Of: International journal of business information systems. Volume 1:Number 3(2006)
• Page Start: 276
• Page End: 291
• Publication Date: 2006-01-11
• Subjects: bandwidth -- broadband -- connectivity -- innovation theory diffusion -- information quality -- internet radio -- wireless fidelity -- WiMax -- station management -- web casting -- web radio -- streaming jukeboxes -- internet broadcasts; Information storage and retrieval systems -- Business -- Periodicals; Business -- Data processing -- Periodicals; Management information systems -- Periodicals; System design -- Periodicals; System analysis -- Periodicals; 651.8
• Languages: English
• ISSNs: 1746-0972

Abstract

The advancement of technology is not limited anymore to merely the sophistication of the desktop PC. Integrated items such as wireless capacity to broadband connectivity to software intricacy have conspired to propel the rapid diffusion of the internet into all genres of life. As found through a review of literature and conceptual modelling, the true value of the internet might just be found in its complementary potential with traditional forms of product delivery channels, not its stand-alone wherewithal as a competitor. The radio industry has the opportunity now to amalgamate the internet on the cusp of its real, quantifiable penetration and diffusion into the culture. Station management can strategically leverage the internet to expand its demographic base and broaden advertising opportunities.