A comparison of Asian airlines websites quality: using a non-parametric test. (12th September 2011)

• Record Type: Journal Article
• Authors: Dominic, P.D.D.; Jati, Handaru
• Is Part Of: International journal of business innovation and research. Volume 5:Number 5(2011)
• Page Start: 599
• Page End: 623
• Publication Date: 2011-09-12
• Subjects: performance -- airlines -- quality -- web diagnostic -- hybrid model; Management science -- Research -- Periodicals; Industrial management -- Technological innovations -- Periodicals; Industrial management -- Research -- Periodicals; 658.0072
• Languages: English
• ISSNs: 1751-0252

Abstract

This research conducts test to measure the quality of Asian airlines website via web diagnostic tools online. We propose a methodology for determining and evaluating the best airlines website based on many criteria of website quality, consist of linear weightage model (LWM), analytical hierarchy process, fuzzy analytical hierarchy process (FAHP) and one new hybrid model (NHM). This NHM has been implemented using combination FAHP and LWM. The result of this study confirmed most of Asian websites are neglecting performance and quality criteria. By applying hybrid model approach has resulted in significant acceleration of implementation, raised the overall effectiveness and enabled more efficient procedure. To compare ranking methods, a combination of Friedman's test and Dunn's multiple comparison procedure is adopted.