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HARVARD Citation
Wang, L. et al. (2014). A cross-product category CBBE study: item response theory perspective. Journal of product & brand management. 23 (3), pp. 200-206. [Online].
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Wang, L. et al. (2014). A cross-product category CBBE study: item response theory perspective. Journal of product & brand management. 23 (3), pp. 200-206. [Online].