Focusing on dilemmas challenging reputation management in higher education. Issue 4 (6th May 2014)

• Record Type: Journal Article
• Authors: Suomi, Kati; Kuoppakangas, Päivikki; Hytti, Ulla; Hampden-Turner, Charles; Kangaslahti, Jukka
• Is Part Of: International journal of educational management. Volume 28:Issue 4(2014)
• Page Start: 461
• Page End: 478
• Publication Date: 2014-05-06
• Subjects: Higher education -- Services -- Universities -- Stakeholders -- Reputation -- Dilemma management -- Reputation management -- Master's degree programmes; School management and organization -- Periodicals; Universities and colleges -- Administration -- Periodicals; 371.2
• DOI: 10.1108/IJEM-04-2013-0046
• Languages: English
• ISSNs: 0951-354X

Abstract

Abstract : Purpose: – The purpose of this paper is to explore the dilemmas that challenge reputation management in the context of higher education (HE). Design/methodology/approach: – The paper introduces one Finnish multidisciplinary master's degree programme as a case in point. The empirical data comprises a student survey and semi-structured interviews with internal and external stakeholders whose work relates to the master's degree programme in question. Findings: – The findings identify different types of dilemmas arising from collaboration between stakeholders of HE. Practical implications: – The paper demonstrates how the dilemma-reconciliation method can be used to enhance reputation management in HE. Originality/value: – The novelty of the paper is in applying dilemma theory (Hampden-Turner and Trompenaars, 2000) in parallel with reputation theories. Dilemma theory attributes reputation risks to conflicting aims.