Policy measures for creating an integrated and brand-focused innovation system for film industries in shadow nations: an application to Australia's national film industry. (1st January 2013)

• Record Type: Journal Article
• Authors: Maher, Sean; Brambini, Annalisa; Vang, Jan
• Is Part Of: International journal of business and globalisation. Volume 10:Number 2(2013)
• Page Start: 137
• Page End: 156
• Publication Date: 2013-01-01
• Subjects: film -- innovation -- Australia -- shadow destination -- creative industry -- regional development -- policy; International business enterprises -- Periodicals; Business ethics -- Periodicals; International economic integration -- Periodicals; Globalization -- Periodicals; 338.88105
• Languages: English
• ISSNs: 1753-3627

Abstract

Shadow nations face particular problems in constructing competitive film industries. Shadow nations refer to nations whose relative competitiveness suffers from easy product substitutability by products initiated, produced and distributed by powerful actors, such as media conglomerates located in Hollywood. The dominant literature has so far neglected the developing policy recommendations for dealing explicitly with the challenges of shadow nations. This paper aims to develop and apply a normative model for the development of film industries in shadow nations. The model integrates insights from innovation system studies and place branding. The developed model is applied to the Australian film industry as Australia represents a typical shadow nation within the film industry.