A comparative study of market orientation in China's two services sectors. (28th January 2008)

• Record Type: Journal Article
• Authors: Qu, Riliang
• Is Part Of: International journal of business environment. Volume 2:Number 1(2008)
• Page Start: 38
• Page End: 49
• Publication Date: 2008-01-28
• Subjects: market orientation -- business environment -- top management emphasis -- services -- China -- hotels -- travel services -- tour operators -- travel agents -- tourism -- hospitality; Business -- Periodicals; 338.705
• Languages: English
• ISSNs: 1740-0589

Abstract

Developing a Market Orientation (MO) is one of the key managerial issues. In this study, using a sample of firms from two services sectors in China with distinctly different business environments, we explored the effects of business environment on the development of a MO. A key finding of our study is that the effectiveness of top management emphasis on the MO development varies under different environmental conditions.