Cite
HARVARD Citation
Lin, C. et al. (2015). "Being hooked" by a brand story: a view of regulatory focus. European journal of marketing. 49 (5), pp. 692-712. [Online].
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Lin, C. et al. (2015). "Being hooked" by a brand story: a view of regulatory focus. European journal of marketing. 49 (5), pp. 692-712. [Online].