Franchisor resources, spousal resources, entrepreneurial orientation, and performance in a couple-owned franchise outlet. Issue 5 (10th June 2014)

• Record Type: Journal Article
• Authors: Chien, Shih-Yi
• Is Part Of: Management decision. Volume 52:Issue 5(2014)
• Page Start: 916
• Page End: 933
• Publication Date: 2014-06-10
• Subjects: Entrepreneurial orientation -- Couple-owned franchise outlet -- Franchisee performance -- Franchisor resources -- Spousal resources; Management -- Periodicals; 658.403
• DOI: 10.1108/MD-07-2013-0368
• Languages: English
• ISSNs: 0025-1747

Abstract

Abstract : Purpose: – Franchise outlets owned by entrepreneurial married couples are gradually increasing. Based upon prior research in resource-based view, entrepreneurial orientation (EO), franchising, and family business, the purpose of this paper is to analyze franchisor resources, spousal resources, and EO are critical to the development of franchisees' performance. Design/methodology/approach: –The author conducted a survey of 99 franchisees in couple-owned convenience store franchise outlets in Taiwan using the partial least squares technique. Findings: – It was found that franchisor resources, spousal resources, and EO directly affect franchisee performance. In addition, franchisor resources also have an indirect effect on performance through EO, but spousal resources do not have an indirect effect. Practical implications: – The franchisor should pay attention to the development of their resources and a franchisee's EO and the interaction between the franchisee and the spouse. Furthermore, a franchisee's EO facilitates the manipulation of the franchisor's resources. Originality/value: – This study highlights the possession of franchisor and spousal resources, and the importance of EO to foster and develop the franchisee performance in a couple-owned franchise outlet. These findings also suggest that franchisor resources have indirect effect on performance through EO.