Differences of customer purchase behavior toward organic rice in Indonesia and Taiwan. Issue 4 (17th November 2014)

• Record Type: Journal Article
• Authors: Moslehpour, Massoud; Van Kien, Pham; Danyfisla, Ilham
• Is Part Of: International journal of quality and service sciences. Volume 6:Issue 4(2014)
• Page Start: 348
• Page End: 368
• Publication Date: 2014-11-17
• Subjects: Indonesia and Taiwan -- Customer attitude -- Customer knowledge -- Customer purchase Behavior -- Environmental concerns -- Organic rice; Service industries -- Quality control -- Periodicals; Service industries -- Quality control -- Statistics -- Periodicals; Service industries -- Management -- Periodicals; Service industries -- Management -- Statistics -- Periodicals; 338.4
• DOI: 10.1108/IJQSS-04-2013-0024
• Languages: English
• ISSNs: 1756-669X

Abstract

Abstract : Purpose: – The purpose of this study is to investigate the similarities and differences in consumer purchasing behavior of Taiwanese and Indonesian organic rice consumers. Design/methodology/approach: – This study uses quantitative methods with the primary data collected from consumers in Indonesia and Taiwan through structured questionnaire to understand customer purchasing behavior toward organic rice in the two countries. A total of 415 useable questionnaires were computed and analyzed through factor analysis, reliability analysis, regression analysis, correlation and t -test. Findings: – The results of this research indicate significant differences between Indonesia and Taiwan in their consumer knowledge and consumer purchase behavior, but not for environmental concerns and consumer attitude. Practical implications: – The results of this study will assist producers of organic rice in developing countries to adapt to new organic food standards and marketing to ensure high food quality standards for both domestic and export markets. Originality/value: – This study provides insights into the preferences of consumers of organic rice both in Taiwan and Indonesia. Empirical results in this study provides comparisons between two countries attitudes toward organic rice and this study emphasizes the correlation between consumer purchasing behavior, consumer knowledge, environmental concerns and attitude for Indonesian respondents, Taiwanese respondent, and both combined.