Cite
HARVARD Citation
Pratap, S. et al. (2016). Playing games, receiving gifts, creating experiences and building brands. Marketing intelligence & planning. 34 (4), pp. 486-503. [Online].
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Pratap, S. et al. (2016). Playing games, receiving gifts, creating experiences and building brands. Marketing intelligence & planning. 34 (4), pp. 486-503. [Online].