So why do people use Facebook and Twitter?: Uses and gratifications of social media use. Issue 6 (11th May 2015)

• Record Type: Journal Article
• Is Part Of: Strategic direction. Volume 31:Issue 6(2015)
• Page Start: 4
• Page End: 6
• Publication Date: 2015-05-11
• Subjects: Web 2.0 -- Social media -- Consumer generated media -- Uses and gratification theory; Management -- Periodicals; 658.4005
• DOI: 10.1108/SD-05-2015-0065
• Languages: English
• ISSNs: 0258-0543

Abstract

Abstract : Purpose: – This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach: – This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings: – In 2015, there was no shortage of new, disruptive technologies threatening existing media and platforms. However, there were also many new forms where the use of new technologies was not immediately obvious. Straddling both of these spheres were Twitter's Periscope and its rival Meerkat, which offered users something very simple – to broadcast. Practical implications: – The paper provides strategic insights and practical thinking that have influenced some of the world's leading organizations. Originality/value: – The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.