A conceptual framework of RFID adoption in retail using Rogers stage model. Issue 3 (1st June 2015) - Bhattacharya, Mithu
Abstract : Purpose: – The purpose of this paper is to develop a research model that links Radio Frequency Identification (RFID) adoption issues with established technology adoption stages suggested by Rogers theory of diffusion of innovation (DOI). The research model proposed in this study suggests that RFID adoption in retail industry progresses in different stages. Design/methodology/approach: – A mixed methodological perspective is used in this research. Key research issues were identified from a systematic content analysis of trade and academic articles in the first phase. Findings: – Data collected from Delphi study is used to test the propositions. It confirms key research issues associated with different adoption stages. Finally, it also confirms that the stages (knowledge, persuasion, design and decision, and implementation) influence RFID adoption decision. Research limitations/implications: – The propositions that are developed in the model can be used in future studies for further development. More relevant items should be added to measure each variable. It can also allow future researchers and practitioners to take a more comprehensive approach to look at RFID adoption process as a whole and thus focus on relevant issues across all adoption stages. Practical implications: – The research model can provide insights to practitioner to make more informed RFID adoption decisions. Originality/value: – Rogers stage model is very important for technology diffusion studies but is not explored much. There is limited research on understanding the overall RFID adoption process. This study is an attempt to bridge that gap and draw attention toward future research in that direction. The research model that is developed links RFID research with existing research in the area of DOI.