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HARVARD Citation
Mitsis, A. et al. (2016). Validating and extending the sport brand personality scale. Journal of service theory and practice. 26 (2), pp. 203-221. [Online].
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Mitsis, A. et al. (2016). Validating and extending the sport brand personality scale. Journal of service theory and practice. 26 (2), pp. 203-221. [Online].