Business growth in a tough economy. (26th January 2011)

• Record Type: Journal Article
• Authors: Johannesson, Jokull
• Is Part Of: International journal of business competition and growth. Volume 1:Number 3(2011)
• Page Start: 231
• Page End: 244
• Publication Date: 2011-01-26
• Subjects: Ansoff Matrix -- business strategies -- global recessions -- growth strategies -- strategy evaluation -- economic conditions -- challenges -- opportunities -- strategy formulation -- cost reduction -- restructuring -- company performance -- economic recovery -- executive management -- strategy analysis -- growth vectors -- Tesco -- UK -- United Kingdom -- supermarkets -- business competition -- business growth -- business excellence -- market competition; Competition -- Periodicals; 338.6048
• Languages: English
• ISSNs: 2042-3845

Abstract

In a global recession, executives face new challenges and opportunities in strategy formulation and the first alternatives to come to mind are cost reduction and restructuring, but these will result in poor performance and place the firm at a disadvantage in the coming economic recovery. Executives need to focus on the growth opportunities and many executives may use the Ansoff Matrix to analyse their strategies. This paper addresses some of the concerns and ambiguities that are imbedded in the Ansoff Matrix, clarifies them, and proposes an extended Ansoff Matrix, giving eight growth vector strategy alternatives that are easier to use.