Agrani Doer Banking: Agent Banking Business in Bangladesh. Issue 2 (July 2018)

• Record Type: Journal Article
• Authors: Ahmed, Jashim Uddin; Ahmed, Asma
• Is Part Of: Business perspectives and research. Volume 6:Issue 2(2018)
• Page Start: 154
• Page End: 164
• Publication Date: 2018-07
• Subjects: Bangladesh -- agent banking -- Ansoff's growth matrix -- Agrani Doer banking; Management science -- India -- Periodicals; Management -- Research -- India -- Periodicals; Management -- Research -- Periodicals; Management -- Research; Electronic journals -- Business; Electronic journals -- Industry; Periodicals; 658.0095405
• DOI: 10.1177/2278533718765532
• Languages: English
• ISSNs: 2278-5337

Abstract

Abstract: Agent banking involves the provision of banking services through non-conventional means such as retail outlets with the use of technology. In developing countries, such as Bangladesh, agent banking acts as a medium between the rural unbanked majorities and banking services that they would otherwise not have access to. The case analyzes how innovation in the banking sector can aid poor people to gain access to financial institutions through the Agrani Doer banking business model. It elaborates on the rules and regulations of agent banking and how the first state bank of Bangladesh, Agrani Bank, establishes coverage to places not deemed possible before. The concept of agent banking, in an illustrative case, is linked to Ansoff's Growth Matrix as Agrani Bank uses technology and innovation in its business strategies to achieve its desired growth goals.