Co-production of the car as a 'service': involving customers in the value chain. (6th February 2006)

• Record Type: Journal Article
• Authors: Ansart, Sandrine; Chanaron, Jean-Jacques; Duymedjian, Raffi
• Is Part Of: International journal of automotive technology and management. Volume 6:Number 1(2006)
• Page Start: 45
• Page End: 58
• Publication Date: 2006-02-06
• Subjects: automobile industry -- automotive customers -- co-makership -- services -- value chain -- e-business -- electronic business -- buisness-to-customer -- B2C -- France; Automobile industry and trade -- Management -- Periodicals; 338.456292068
• Languages: English
• ISSNs: 1470-9511

Abstract

This article deals with a possible scenario for the future of the automobile – thanks to the shift from an artefact vision to a service-oriented vision in which the customer might be involved as a true partner in the design of cars. This paper is therefore quite speculative, but it challenges the supposedly stabilised relationship between the OEMs and their ultimate clients.