Advertising Campaigns Workbook. By Harsha Gangadharbatla, Kim Bartel Sheehan and David Koranda. (May 2018)

Record Type:: Journal Article
Title:: Advertising Campaigns Workbook. By Harsha Gangadharbatla, Kim Bartel Sheehan and David Koranda. (May 2018)
Main Title:: Advertising Campaigns Workbook. By Harsha Gangadharbatla, Kim Bartel Sheehan and David Koranda
Authors:: Alessandri, Susan Westcott
Abstract:
Is Part Of:: Journal of advertising education. Volume 22:Number 1(2018)
Journal:: Journal of advertising education
Issue:: Volume 22:Number 1(2018)
Issue Display:: Volume 22, Issue 1 (2018)
Year:: 2018
Volume:: 22
Issue:: 1
Issue Sort Value:: 2018-0022-0001-0000
Page Start:: 61
Page End:: 62
Publication Date:: 2018-05
Subjects:: Advertising -- Study and teaching -- Periodicals
Advertising -- Study and teaching -- United States -- Periodicals
Electronic journals
Periodicals
659.1071
Journal URLs:: http://journals.sagepub.com/toc/adva/current ↗
https://journals.sagepub.com/loi/adva ↗
http://www.sagepublications.com/ ↗
DOI:: 10.1177/1098048218768582 ↗
Languages:: English
ISSNs:: 1098-0482
Deposit Type:: Legaldeposit
View Content:: Available online (eLD content is only available in our Reading Rooms) ↗
Physical Locations:: British Library DSC - BLDSS-3PM
British Library HMNTS - ELD Digital store
Ingest File:: 8169.xml