Cite
HARVARD Citation
Kumar, G. et al. (2016). Collaborative culture and relationship strength roles in collaborative relationships: a supply chain perspective. Journal of business & industrial marketing. 31 (5), pp. 587-599. [Online].
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Kumar, G. et al. (2016). Collaborative culture and relationship strength roles in collaborative relationships: a supply chain perspective. Journal of business & industrial marketing. 31 (5), pp. 587-599. [Online].