Determinants of Twitter adoption in local governments: empirical evidence from Italy. (2016)

• Record Type: Journal Article
• Authors: Metallo, Concetta; Gesuele, Benedetta
• Is Part Of: International journal of auditing technology. Volume 3:Number 2(2016)
• Page Start: 79
• Page End: 94
• Publication Date: 2016
• Subjects: Twitter adoption -- social media -- local government -- e-disclosure -- municipalities -- Italy -- Twitter use -- OLS regression modelling -- electronic disclosure -- municipality size -- financial autonomy -- political position -- geographical position; Information storage and retrieval systems -- Accounting -- Periodicals; Computer security -- Management -- Periodicals; Information technology -- Auditing -- Periodicals; 657.450285
• Languages: English
• ISSNs: 1757-8752

Abstract

This study aims to provide an overall picture of the use of Twitter by Italian municipalities and to investigate the determinants of Twitter adoption. We construct a synthetic indicator to measure Twitter usage by local governments. Moreover, we propose a research model to analyse the determinants of Twitter adoption. We use OLS regression modelling on 93 Italian municipalities' data during 2012. Findings show that size, financial autonomy, political position and geographical position seem to predict Twitter usage in the municipalities.