Cite
HARVARD Citation
Cheah, I. et al. (2015). Antecedents and outcomes of brand prominence on willingness to buy luxury brands. Journal of fashion marketing and management. 19 (4), pp. 402-415. [Online].
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Cheah, I. et al. (2015). Antecedents and outcomes of brand prominence on willingness to buy luxury brands. Journal of fashion marketing and management. 19 (4), pp. 402-415. [Online].