Using New Case Studies for Evaluation of Marketing Student's Academic Performance. Issue 1 (March 2018)

• Record Type: Journal Article
• Authors: Mukherjee, Jaydeep
• Is Part Of: Vision. Volume 22:Issue 1(2018)
• Page Start: 61
• Page End: 67
• Publication Date: 2018-03
• Subjects: Evaluation of Marketing Courses -- Evaluation Using Case Study -- Students Performance Evaluation Using Cases -- MBA Programme Evaluation Using Case Studies; Management -- Periodicals; 658
• DOI: 10.1177/0972262917750246
• Languages: English
• ISSNs: 0972-2629

Abstract

Case method has been a popular pedagogy in management education. It is a preferred evaluation tool which is inherently subjective in nature. This article compares the results of case-based evaluation in marketing discipline, in announced and unannounced settings, for full-time and part-time management programmes and discusses its implications. The data were collected from the formal evaluation made by a faculty of an Association of MBAs (AMBA) accredited management institute of India. The results suggests that for full-time residential MBA programmes, use of relative marks for grading each component of the evaluation is likely to be a more robust evaluation mechanism than using just the marks or using the consolidated marks for final grading. However, neither surprise quiz nor announced quiz provide any robust and unbiased method of evaluating the performance of the students of part-time non-residential MBA programme as the result are also dependent on variables like work and family, which are extraneous to the student's interest and proficiency in the subject.