Cite
HARVARD Citation
Barbopoulos, I. et al. (2016). A multi-dimensional approach to consumer motivation: exploring economic, hedonic, and normative consumption goals. Journal of consumer marketing. 33 (1), pp. 75-84. [Online].
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Barbopoulos, I. et al. (2016). A multi-dimensional approach to consumer motivation: exploring economic, hedonic, and normative consumption goals. Journal of consumer marketing. 33 (1), pp. 75-84. [Online].