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HARVARD Citation
Shamim, A. et al. (2016). An integrated model of corporate brand experience and customer value co-creation behaviour. International journal of retail & distribution management. 44 (2), pp. 139-158. [Online].
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Shamim, A. et al. (2016). An integrated model of corporate brand experience and customer value co-creation behaviour. International journal of retail & distribution management. 44 (2), pp. 139-158. [Online].